30 Minutes to President's Club | No-Nonsense Sales #135 - Using social proof tactics in your cold call (Terry Husayn, VP of Sales Development @ Orum)
10 snips
Oct 19, 2022 AI Snips
Chapters
Transcript
Episode notes
Research And Log It Before Calling
- Do research before the call and state why you're calling within 30 seconds.
- Put that research into the CRM once and reference it on every call.
Permission Openers With Social Proof
- Use permission-based openers layered with account and social proof details.
- Then ask, "Can I share a little bit about what we do?" to gain permission to continue.
Using IC Intel To Win Manager Buy-In
- Terry's SDR quoted a teammate saying ICs spend "two to three hours on the phone" to open a manager conversation.
- That social-proof line turned an objection into a time-savings discussion and earned a meeting.