Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business How Pace Morby Turns a Book Into a $20 Million Revenue Engine
10 snips
Apr 28, 2026 
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Two Minute Hook Beats Fancy Title
- The hook for your book is how you explain it in two minutes to someone else.
- Chandler Bolt suggests a tight verbal pitch like "Stop watching, start investing" to instantly convey the book's promise to newbies.
Write To One Newbie With One Promise
- Do write the book to one specific person with one clear pain: "Where do I start?" for the newbie investor.
- Chandler recommends narrowing the promise: take them from zero deals to first deal in a concrete timeframe like 90 days.
Pre Sold 10,000 Copies With Video Bonus
- Pace pre-sold roughly 10,000 pre-orders at $29 by offering early-access raw video content to buyers.
- He paired the pre-order incentive directly with the existing 70 hours of video content to drive early revenue.