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Stories Are Primal Persuasion
- Stories are primal communication tools that shape how people learn about the world and themselves.
- Emotional connection from stories often makes data and analytics more persuasive and memorable.
Make Slides Cinematic Scenes
- Treat presentations like cinematic stories where each slide is a scene with a purpose.
- Use emotional connection first, then support it with data to reinforce the message.
Show Actions, Not Labels
- Tell events in chronological, action-oriented detail instead of labeling traits (e.g., show bravery, don't say it).
- Use simple language and avoid jargon that distracts listeners from the story.