Radical with Amol Rajan Can A ‘Repair Not Replace’ Culture Be Revived In Fashion? (Your Radical Questions with Josephine Philips)
Feb 16, 2026
Josephine Philips, founder of Sojo and tech entrepreneur modernising clothing repair. She discusses scaling repair through brand partnerships. She talks about training tailors and expanding services beyond London. She advocates teaching sewing, reviving UK manufacturing, and making repair affordable and accessible.
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Train Tailors Through Apprenticeships
- Train and integrate repairers via apprenticeships and T-levels to grow regional capacity.
- Create regional hubs and use brand demand to create steady jobs for tailors outside London.
Scale By Working With Brands
- Partner with major brands to reach mainstream customers and scale repair services quickly.
- Josephine Philips says brands already hold customer relationships that unlock mass adoption of repair.
Demand Creates Collaborative Tailoring Jobs
- Creating demand for cross-brand repairs turns isolated tailors into a collaborative workforce.
- Josephine Philips says aggregated demand lets tailors specialise and share skills across garment types.
