Fashion People

Sports People

4 snips
Feb 10, 2026
Kyle Smith, NFL fashion editor and stylist to stars like Joe Burrow. He talks about bridging football and fashion, staging Super Bowl week and GQ Bowl moments, player-driven style as a tool to reach new audiences, and the crossover between runway names and sports culture. Quick, stylish, and full of backstage stories.
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ANECDOTE

Joe Burrow Sparked Wider Opportunities

  • Kyle recounted Joe Burrow's team contacting him in June 2024 about going to fashion week, which expanded his portfolio.
  • That moment significantly accelerated his styling work with high-profile players.
INSIGHT

Fashion Expands Football's Audience

  • Fashion serves as an entry point for nontraditional football audiences like Gen Z and queer communities.
  • Seeing a player wear a band tee can convert a fashion fan into a football follower.
ADVICE

Start Styling With Personal Touchstones

  • Ask players about personal cultural touchpoints (like first concert) to craft authentic style stories.
  • Prioritize items that reflect identity rather than fleeting brand trends.
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