One Song SWV's "I’m So Into You" with Brian Alexander Morgan
Sep 11, 2025
Brian Alexander Morgan, a pioneering producer of early 90s R&B, dazzles with stories about crafting SWV's iconic hit 'I’m So Into You.' He reveals the surprising influence of Maurice White from Earth, Wind & Fire on the track. Delve into the creative journey of SWV's acclaimed albums and how gospel, funk, and hip-hop harmonize in his production. Brian also discusses the groundbreaking fusion of R&B and Wu-Tang, alongside insights into the vocal dynamics and nostalgic legacy of his work that continue to resonate today.
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Hi-Hat From 1968 Classic
- The prominent hi-hat loop in "I'm So Into You" comes from 1968's "Here Comes The Judge" by Pigmeat Markham.
- Maurice White played those hi-hats on the original session, linking Earth, Wind & Fire to the SWV record.
Portamento Bass As Signature
- Brian often used portamento keyboard bass to emulate fretless and funk players, creating signature bends in his productions.
- That bending bass is a recurring sonic signature across his SWV tracks.
Gospel Turnaround Creates Contrast
- The pre-chorus uses a gospel-style turnaround with darker sevenths and ninths to contrast the brighter hook.
- Brian calls it a color shift that creates emotional contrast and resolves back to the main groove.