The How of Business - How to start, run, grow and exit a small business. 527: Google Ads for Small Business
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Jul 1, 2024 Digital marketing expert Adam Mann from Oostas shares tips on using Google Ads for small businesses. Topics include targeting specific customers, tracking ad performance, boosting website traffic, and increasing sales. The podcast provides insights on the significance of keywords, website content for SEO, optimizing conversions, avoiding common mistakes, success stories, and navigating the digital marketing landscape.
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Start Google Search Campaigns With $500 Minimum
- Start Google Ads with at least a $500 monthly search budget for meaningful data and performance.
- Oostas offers smaller tiers but recommends $500 to get traction within the first 30–90 days while AI gathers data points.
Audit Your Website Before Launching Ads
- Verify your website and landing pages before running ads to avoid a bait-and-switch and poor performance.
- Oostas runs a free audit first and will only run ads if the site is content- and conversion-ready.
Keywords Need Visible Matching Content
- Keywords must match visible site content; content matters more as Google's AI gets smarter.
- Including localized terms (like service + city) and rich content improves both organic ranking and ad relevance.