
Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health Ep. 347 – Dr. Shawn Baker – Winning the War on Food
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Jan 29, 2024 Dr. Shawn Baker, a physician and author of The Carnivore Diet, advocates for meat-based diets and critiques the conventional food system. He discusses the importance of personal experimentation in dietary choices and how ranchers can reclaim nutritional sovereignty. Baker explores the benefits of red meat, its role in nutrition, and challenges conventional dietary norms. He shares his personal journey with the carnivore diet, emphasizing its potential for managing chronic conditions, and critiques government influence on food choices.
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Centralized Cheap Food Created A Health Crisis
- The food system has become more abundant but far lower in quality, producing ultra-processed "human pet food" that drives chronic disease.
- Shawn Baker links this to centralized, profitable food manufacturing and campaigns pushing reduced meat consumption, which enable cheaper processed substitutes.
Rogan Complaint Prompted Beef Industry Interest
- Shawn Baker proposed beef-focused clinical studies to the beef checkoff which were declined, so he publicly complained on Joe Rogan and then industry groups began reaching out.
- He says USDA checkoff rules restrict promoting one meat over another, complicating research funding and messaging.
Checkoff Rules Favor Commodities Over Food Quality
- USDA and commodity checkoff structures force neutral promotion across products, which can protect processed commodity markets.
- Baker argues this creates incentives to defend ultra-processed uses of corn/soy rather than whole-food consumption.



