Deconstructor of Fun Masters of Publishing 2: 3 Signs Your Game Will Be a Smash!
Oct 28, 2025
Guy Agiv, Director of New Games at Supersonic, shares his expertise in hybrid-casual game design. He dives into the core loop structure that entices players and maintains their interest over time. Agiv reveals three critical success signals: marketability, stickiness, and conversion. He emphasizes the importance of simplicity for retention, and outlines a five-step journey from prototype to global launch. Additionally, misconceptions about game development are debunked, and he discusses how effective collaboration between publishers and developers enhances the game creation process.
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Five-Phase Path From Idea To Scale
- Follow five phases: ideation, initial test, iteration for retention, ARPU optimization, then soft launch for growth.
- Prioritize CPI and D1 early, then optimize core loop and monetization before scaling.
When To Add Bells And Whistles
- Development phases map to design, production, soft launch, then global launch once scaling metrics hold.
- A core that generates ARPU should be solid before adding bells and whistles and heavy UA.
Realistic Timelines For Hybrid Casuals
- Expect a six to ten month timeline to go from ideation to global launch.
- Allocate 2–4 weeks for ideation, 2–3 months for iteration, 2–3 months for ARPU work, and variable soft launch time.