Advisor Marketing Made Simple Advice Line: How To Build A Digital Marketing Funnel From Scratch (Joe Eck)
Nov 27, 2024
Joe Eck, a Dayton-based financial planner, is on a mission to build a digital marketing funnel for his virtual practice. He dives into strategies for attracting pre-retirees, exploring the importance of SEO and social media. The conversation highlights the need for tailored messaging and quality content to engage clients. Joe learns effective email marketing techniques and how to enhance his website copy to improve user navigation. Tune in for valuable insights on creating a focused digital presence to grow a financial advisory practice.
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Middle-of-Funnel Matters
- Focus on building a strong middle-of-funnel strategy.
- Nurturing leads and building trust takes time, especially with high-value clients.
Blogging Approaches
- Choose one blogging approach: SEO-focused (top-of-funnel) or relationship-building (middle-of-funnel).
- It's difficult to excel at both simultaneously.
Bottom-of-Funnel Refinement
- Optimize the bottom of the funnel by refining the sales process.
- Simplify the call scheduling process and clearly communicate the purpose of each step.