The Pursuit of Love - By Steve Claydon and Darcy J Smyth (Directors at Why Bravo) 78 - "How To JOLT Your Buyers Out Of Indecision" - with Matt Dixon (WSJ Best Selling Author)
Matt Dixon is the Chief Product & Research Officer of the Austin-based AI venture, Tethr.
Prior to his role with Tethr, he was the Global Head of Sales Force Effectiveness Solutions at Korn Ferry Hay Group and, before that, held numerous global leadership roles in research, product development and management for CEB, now Gartner. An accomplished business researcher and writer, Matt is known for his frame-breaking and provocative work in the areas of sales, customer service and customer experience. He is the author of three Amazon and Wall Street Journal bestsellers—The Challenger Sale, The Effortless Experience and The Challenger Customer—and he is a frequent contributor to Harvard Business Review with more than 20 print and online articles to his credit.
He is a sought-after speaker and advisor to management teams around world, having presented his findings and insights at a wide range of industry conferences as well as to hundreds of senior executive teams, including those of many Fortune 500 companies.
In this episode we deep dive into:
- Customer Indecision and how the fear of 'Missing Out' has shifted to 'Messing Up'
- Analysing 2.5 Million sales Zoom calls with surprising insights
- How COVID changed the sales world for good
- Strategies that used to work literally became counterproductive.
This episode is sponsored by The Outbound Game. Turn your business goals into a coin collecting quest and game your growth today.
Order The Jolt Effect here!