The Town with Matthew Belloni Where the Money Is Spent in Hollywood and How It's Changing
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Sep 26, 2025 Scott Purdy, a media strategy leader at KPMG, joins to discuss a revealing study on Hollywood's staggering $210 billion content spend. They explore the significant shift towards user-generated content, sports rights, and performance-based payment models. Scott highlights how creators are emerging as vital pipelines for IP into studios, while emphasizing the importance of data in shaping content strategy. As Hollywood faces disruption, he advocates for innovation and strategic partnerships to drive growth and efficiency.
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From Upfront Payments To Pay-For-Performance
- The industry is shifting from upfront production payments to pay-for-performance platform models.
- Platforms now often pay creators on ad revenue share instead of large upfront fees.
Use Creator Platforms As Testing Grounds
- Experiment with cross-platform sourcing and development to find hits on user-generated platforms.
- Move promising IP from creator platforms to traditional outlets when data proves traction.
Data Is Central — But Needs Better Use
- Data and engagement metrics increasingly drive programming and distribution choices.
- Companies must better harness data (and AI) without undermining creative judgement.