Brendan Hufford is a B2B content strategist and he delivers in how marketers can adapt their approach to content, SEO, and campaign strategy as market conditions shift. Hit listen for actionable insights for building sustainable marketing programs and offers a fresh take on the evolving role of SEO in SaaS.
Tune into this episode, as we explore:
(01:15) Sneaky positioning: Finding the right customer fit
(03:10) Gradual program roll-out: “I do, we do, you do”
(05:06) Systems over campaigns
(07:35) SEO’s changing role in modern content strategy
(08:50) What “alligator charts” mean for B2B traffic
(10:14) Future-proofing SEO
Listen to the full episode here: https://open.spotify.com/episode/6gE27ETx5EytSidvxw8nxn?si=lPb4xmNZTCCl4swvoRwESw
Demand Geniuses: Revenue-Driven B2B Marketing