
Culture Architects™ 46. Aligning Values, Beliefs, and Behaviors to Drive Results w/ Ann Melinger (Part 2)
Nov 24, 2025
Ann Melinger, CEO of Bink and a specialist in organizational culture, joins to discuss the vital role of clarity in leadership. She highlights the distinction between core and permission-to-play values, emphasizing how storytelling can better translate these into everyday behaviors. Ann also stresses the need to integrate values into promotions and compensation, ensuring they resonate in the workplace. In the face of AI advancements, she argues for the enduring importance of human connection and skills like bravery and vulnerability.
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Differentiate Value Types Clearly
- Values fall into types: core, permission-to-play, aspirational, and accidental, and mixing them blurs priorities.
- Ann Melinger uses Patrick Lencioni's framework to help leaders identify what is truly core.
Start With Behaviors, Then Group
- Avoid anchoring behaviors strictly to each value because it limits discovery of important actions.
- Start with observed behaviors and group them afterward to capture practices that sit between values.
Use Stories To Reveal Desired Behaviors
- Use storytelling and concrete examples to surface the behaviors you want repeated.
- Ask prompts like imagining a candidate on a flight to elicit memorable qualities you want to hire for.

