Your Frontline Isn’t Disengaged. Your Comms Are.

Why do so many companies say their frontline is disengaged, when the real issue might be the way they communicate? In this episode of Masters of Comms, we sit down with Pinaki Kathiari, CEO of Local Wisdom, to unpack why internal comms adoption does not fail because of the platform, but because too many organizations still rely on an old broadcast mindset.

From meeting employees where they are to building real participation beyond likes and comments, Pinaki explores what it takes to create communication that feels relevant, human, and useful for frontline teams. He shares practical examples of how stronger community, better listening, and small changes in approach can improve trust, belonging, and adoption.

Whether you’re a communication director or a C-level leader, this episode is packed with actionable insights to help you move from pushing messages to creating communication people actually want to engage with.

Pinaki advised us to read "Don't Believe Everything You Think" by Joseph Nguyen.

Lamar advised us to read "Start with Why" by Simon Sinek.