Let’s talk Marketplace 81: Amazon’s big vendor clean-up - what now? feat. Martin Heubel

What can you do when Amazon kicks you out of the vendor program? Hundreds of brands probably received notice of termination from Amazon a few weeks ago and are now faced with the question of how they can reorganize their business by the beginning of November.

Vendor expert Martin Heubel has some helpful tips up his sleeve. The independent consultant from Consulterce used to work for Amazon and is familiar with challenges like this. In the podcast, he explains why Amazon is making this cut right now and why it was already indicated two years ago, how brands can recognize whether they are also at risk of being kicked out, what needs to be considered when switching to Seller Central and what happens to stocked goods and when it makes sense to stay in Vendor Central with the help of a service provider. He also discusses with Ingrid and Valerie why this does not mean the end of the vendor program and why Amazon's focus will shift away from profitability and back to sales growth by fall 2025 at the latest.

Newsflash:

- Western fashion and shoe brands are increasingly appearing on Shein. https://www.wiwo.de/unternehmen/handel/unautorisierter-weiterverkauf-pumas-kampfansage-an-shein/29998420.html

- 95 percent of Chinese imports do not meet European safety standards. https://www.fr.de/hessen/asiatischer-online-handel-95-prozent-der-waren-mit-maengeln-zr-93307370.html

- American Eagle Outfitters sues Amazon over alleged 'knock-offs' of Aerie products. https://www.cnbc.com/2024/09/25/american-eagle-sues-amazon-over-trademark-infringement-of-aerie-line.html

- The shortened deadline on Amazon for unsaleable stock items only applies to unsaleable customer returns, damaged or expired goods. https://www.linkedin.com/posts/moritz-heller-ab131 0183_amazon-fba-lagerbestaeunde-activity-7239646546030379008-veqa?utm_source=share&utm_medium=member_desktop

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 Note from the sponsor Kaufland:

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 Note from the sponsor ChannelEngine:

ChannelEngine will be at the Marketplace Convention on October 24 at 11:45 a.m. and has revealed the secret of who will be a guest: Miro Mevius, Head of Marketplaces at Lampenwelt GmbH, better known internationally under the company name LuCom, will be on stage and will speak exclusively about the marketplace strategy of Lampenwelt. The focus will be on the international expansion strategies and experiences on international marketplaces. Get your ticket right here! https://marketplace-convention.de/tickets/

 Chapters:

00:21 Introduction and topic

06:14 Newsflash

19:16 Amazon's Vendor Clear Out: An Overview

23:29 The Impact on Smaller Brands

28:01 Understanding the Scale of Terminations

31:32 Reasons Behind Vendor Cancellations

38:46 Navigating Uncertainty: What Brands Can Do

42:42 Immediate Steps for Affected Brands

47:27 The Role of Service Providers

51:53 Future Predictions for Amazon's Vendor Program