My First Million I talk to Ben about creating luck, his barbell method, plus 6 half-baked business ideas
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Jun 23, 2025 
Ben Levy, a business partner of Shaan Puri and co-host, dives into creating opportunity through luck and relationships. He shares his unique barbell method for networking, balancing casual chats with meaningful connections. The duo brainstorms six quirky business ideas, including a celebrity lunch auction and a nostalgic basketball camp for adults. They also explore the concept of 'post-economic' living, envisioning reality TV-style challenges in real life. With humor and insight, they inspire innovative thinking for entrepreneurs.
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Measure and Manage Your Luck
- Track daily actions that create 'luck' to measure and increase opportunities.
- Reporting and celebrating luck-generating activities helps manage and boost success chances.
Creating Luck Through Genuine Gestures
- Ben Levy flew to hang out with Jesse Itzler, reigniting a dormant podcast relationship.
- Buying and hyping a product led to new collaborations and opportunities.
Barbell Method for Relationships
- Use the "barbell" method of relationship-building: either short lightweight texts or deep in-person meetings.
- Avoid 40-minute Zoom calls which often waste energy and create shallow bonds.