495: Putting Three Wheelers in Gear | Bal Bhullar, CFO, Electra Meccanica Vehicles Corp.

Thanks to an entrepreneurial itch, Bal Bhullar will never be a conventional CFO. In fact, her CFO resume may be the only one ever to include three-wheel electric cars alongside vitamin supplements.

However, when it comes to finance milestones such as the $12 million in new financing on which Electra Meccanica closed last March, Bhullar is clearly marching in step with her professional peers.

This being said, when your CEO is a former race car driver and you’re building three-wheel vehicles using Chinese parts in western Canada, a CFO would be more likely to attract the interest of People magazine than Wall Street investors. Nevertheless, Wall Street has been listening, and, as for many CFOs along the front lines, Bhullar has found that communication and relationship-building remain top-of-mind.

NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (50 CFO Profiles Every Issue).