Surviving Outside Sales Anatomy of a Sale - Fast starts with the correct ICP | SOS Ep. 89
Building territories quickly is determined by how fast you can identify the Ideal Customer Profile and execute your plan.
The ICP is the person(s) that need your solution the most and therefore, should be your targets.
In a sea of opportunity, identifying the people in most need of your solution, will allow you to scale and grow your business quickly and efficiently.
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