Bob Hurley, a Healthtech Advisor, and past Senior Executive with eHealth Inc., discusses the significance of testing products, processes and assets to help you stay current with market trends and consumer product reception. Bob sat down with Alan Edgin at Medicarians to discuss why ongoing testing is key to distributors staying current with new consumer trends, and dives into the specifics of what should be tested to maintain success:
- The importance of incremental testing
- Marketer testing
- Product market testing
As Bob Said, “If you’re not testing.. You may lose touch with the market place and fall away from it.”
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