Masters of Scale

Futurist Amy Webb: Trends are not enough

98 snips
Mar 19, 2026
Amy Webb, futurist and CEO of the Future Today Strategy Group, famous for forecasting tech and convergence research. She explains why static trend lists are dead. She spotlights convergences as the real unit of change. She discusses the post-search internet, programmable biology, corporate surveillance, and why leaders miss transformative collisions.
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INSIGHT

Trends Alone Mislead Leaders

  • Trends alone are insufficient to understand change because technologies divorced from economics, geopolitics, and human behavior mislead leaders.
  • Amy Webb replaced a static 1,000-page trends report with a dynamic focus on convergences because static reports become irrelevant quickly.
INSIGHT

Convergences Create Net New Outcomes

  • A convergence is multiple trends colliding with broader forces to create something net new that single trends cannot produce.
  • Convergences redistribute power, rewrite rules, collapse or create markets, and represent creative destruction.
ANECDOTE

Father-In-Law Switched From Google To ChatGPT

  • Amy Webb's 80-year-old father-in-law stopped using Google search and now uses ChatGPT for information instead of searching on his Pixel phone.
  • She uses this personal example to illustrate that mainstream search habits are already shifting toward generative AI.
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