Industry Relations 2025 in the Rearview: Who Got It Right?
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Dec 24, 2025 Rob and Greg take a reflective look at 2024, grading their predictions on transaction volumes, mortgage rates, and median home prices. They debate the growing autonomy of MLSs and the declining influence of NAR, alongside unexpected trends like Realtor.com’s acquisition of Zenlist. Zillow's increasing power and its implications for the market are central topics, along with discussions on rising realtor commissions and the controversial 50-year mortgage proposal. The year is framed as a pivotal moment, setting the stage for future industry shifts.
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Realtor.com Took A Different Acquisition Path
- Realtor.com acquired Zenlist but not the specific companies Greg predicted.
- Acquisition activity signaled renewed portal interest in agent tools but outcomes varied.
Phoenix Breakaway Didn’t Spread
- Greg predicted more Phoenix-style breakaways but none occurred and Phoenix largely returned to the mothership.
- He also expected Bright MLS to merge with Stellar, which did not happen in 2025.
Commissions Rose, Challenging Expectations
- A study showed realtor commissions increased, highlighting industry inertia and contradictory expectations.
- That finding tied into legal battles and long-term industry change debates.