Samuele Bressan, Head of Global Marketing for Pirelli's cycling division

During Payson’s trip to Italy last week to race The Hills, he stopped by the headquarters of his new tire sponsor, Pirelli, for a tour of the factory floor. Afterward, he sat down with Samuele Bressan, the company’s Head of Global Marketing for its cycling division. They discuss why Pirelli, which is primarily known for its high-performance tires for luxury sports cars and Formula 1 racing, decided to start making gravel tires back in 2018, and how their products in that area have evolved since then. They also talk about the testing process (one of their recent tires was tested in no fewer than four wind tunnels), the importance of tire compound in gravel, and Samuele’s history with freeriding and BMX. 

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