Dropping Bombs

Insurance Companies DON'T Want You Watching This

Feb 17, 2026
Courtney Contreras, a former Marine turned physician assistant who runs Vital Life Infusion, champions Direct Primary Care and functional medicine. She explains membership-based DPC vs concierge, how texting and longer visits keep patients out of the ER, hormone optimization and IV therapies, and how entrepreneurs can build scalable clinics without traditional insurance constraints.
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INSIGHT

Direct Primary Care Cuts Red Tape

  • Direct Primary Care (DPC) removes insurance middlemen and lets providers spend real time with patients.
  • Courtney says DPC panels of ~300 patients let clinicians offer hour-long visits and better outcomes.
ADVICE

Limit Panels With Membership Fees

  • Use membership pricing to limit patient panels and protect provider quality of life.
  • Charge affordable monthly fees so clinicians can see fewer patients and offer longer visits.
ANECDOTE

Saved $5K With A Texted Video

  • Brad texted his concierge with a video of his child’s nursemaid's elbow and avoided an ER visit.
  • He saved hours and thousands of dollars by getting remote triage and prompt treatment.
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