How I Built This with Guy Raz How I Built Resilience: Alberto Perlman of Zumba
Aug 6, 2020
Alberto Perlman, co-founder of Zumba, shares his inspiring journey in transforming a global fitness phenomenon through the pandemic. He discusses how Zumba rapidly pivoted to an online platform, helping instructors stay employed while keeping the community connected. The joy of movement during virtual classes became a source of stress relief for many. Additionally, he introduces Strong Nation, a new workout routine, and reflects on leadership lessons learned during these turbulent times.
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Managing the Crisis
- Zumba managed the crisis without layoffs or furloughs, thanks to a surprisingly strong clothing business.
- They prioritized people over profits, focusing on supporting instructors, students, and employees.
Increased Instructor Earnings
- Some Zumba instructors are earning significantly more through virtual classes than they did in physical gyms.
- This shift highlights the potential for increased income through online platforms.
Crisis Comparison
- During the 2008 crisis, Zumba saw increased instructor registrations due to job losses and gym attendance.
- The current crisis hasn't seen the same surge, likely due to gym closures and different circumstances.