Our guest today is Brigette Wolf, VP and Global Head of SnackFutures at Mondelēz International. Mondelez International is an American multinational confectionery, food, and beverage holding company. Some of their brands include Oreo, Cadbury, Chips Ahoy, Ritz, and Tate’s Bake Shop. SnackFutures is Mondelez’s innovation and venture hub.
We discuss:
- When to partner with a corporate venture capital fund
- Her investment criteria and stage
- How tightly SnackFutures is tied to Mondelēz’s core business
- The ultimate goal when SnackFutures makes an investment
- What value add means
- Snack trends
