RX'D Radio E630: If We Started a Business in 2026, We Would Do THIS.
Jan 7, 2026
The hosts dive into future business strategies, discussing the importance of long-term planning and knowing your product. They emphasize building systems before scaling and the need for full commitment to success. Insightful anecdotes about ownership mistakes and hiring for strengths highlight essential lessons. Shallow and Jiunta advocate for a focused niche and the value of competition for credibility. Reflecting on ten years of experience, they share insights on adapting based on market feedback and the importance of consistently providing value.
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Bought Cases Instead Of Singles
- Dr Jordan Shallow ordered Ghost RTD and accidentally bought cases of 12 due to unit confusion.
- He ended up with 36 cans delivered and learned to check units and prices when ordering.
Coaching Skill ≠ Business Skill
- Many great coaches fail because they lack business systems and operational skills.
- Identify your weaknesses and bring on partners to cover time- and energy-intensive tasks.
Protect Equity When Adding Partners
- Value ownership carefully and think optimistically about future company worth before giving equity.
- Avoid handing out large equity stakes early unless you fully appreciate future dilution and value.
