Moonshot AI Raises $10M to Automate Conversion Optimization for Ecommerce

Dec 23, 2025

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Welcome to The SaaS CFO Podcast! In this episode, host Ben Murray sits down with Aviv Frenkel, Co-Founder and CEO of Moonshot AI, to explore the fascinating journey from Israeli media personality to leading an innovative SaaS startup. Aviv Frenkel shares how his background as a radio DJ and television journalist ultimately inspired him to dive into the world of tech entrepreneurship.

You’ll hear the inside story behind Moonshot AI—a generative AI platform that transforms e-commerce websites into self-optimizing “living organisms,” helping online brands boost their conversion rates without massive teams or endless guesswork. Aviv Frenkel walks us through the company’s rapid trajectory, including their recent $10 million funding round, the importance of building with strong design partners, and what it takes to achieve real product-market fit in a crowded space.

The conversation covers the realities of founder-led sales, why Moonshot AI chose a straightforward subscription model, and the key operational metrics driving their growth. If you’re interested in SaaS metrics, startup fundraising, or the future of AI in e-commerce, this episode is full of actionable insights and candid startup wisdom. Tune in to learn more about Moonshot AI’s global journey and discover opportunities to join their growing team!

Show Notes:

00:00 "AI-Powered Ecommerce Optimization"

03:47 "Muncho: End-to-End Website Optimization"

07:53 "Scaling Fast from MVP to Funding"

12:21 Key Business Metrics Discussion

15:06 Evolving CEO Roles and Priorities

16:49 "Join Our AI-Driven Team"

Links:

Aviv Frenkel’s LinkedIn: https://www.linkedin.com/in/aviv-frenkel/

Moonshot AI’s Linkedin: https://www.linkedin.com/company/moon-shot-ai/

Moonshot AI’s Website: https://moonshot-ai.com/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray