Episode 165 - Developing a Marketing Plan

Recorded at Metatopia 2017

Presented by Steve Radabaugh, Beth Rimmels, Jason Pitre

Developing A Marketing Plan For Your Game. We will be taking what Marketing Genius Seth Godin teaches about Marketing and helping you apply it to your game/brand. You will work in a small group to discuss how the information applies to you, and you will fill out a marketing plan template.  

Note: This is a shorter panel as the second half was dedicated to filling in the template.

Marketing Plan Questions

1. What Change are you trying to make?
2. Who are you trying to change?
3. What is the promise that you’re making?
4. Pick 2 desireable things to the people you are trying to change. What is your position on these axes? What are you committed to being on behalf of the people you are trying to change?
5. People like us do things like this. Who is the US, and what is the THIS?
6. Why don’t people choose you?