Fashion is a notoriously damaging industry for the environment.
"It was clear to me that the industry was a solid 7-10 years behind a number of other major consumer industries like food and CPG -- in owning up to the problems, putting in place solutions and educating the consumer," Another Tomorrow CEO Vanessa Barboni Hallik said on the Glossy Podcast.
Another Tomorrow is a certified B corp, making it for-profit, but with a clear set of social responsibilities. Its industry peers in that regard include Patagonia and Allbirds.
Each of the company's garments include a QR code that can be scanned for "the customer to see the entire provenance journey," Barboni Hallik said, adding that most customers use the function.
The Glossy Podcast