Akimbo: A Podcast from Seth Godin

Hitsville (E)

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Aug 3, 2022
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ANECDOTE

Glen Reinhart Rebalances City Bikes

  • Glen Reinhart's hobby was rebalancing city bikes from full to empty stations.
  • He did it 8,000 times in a year, twice as many as the next busiest person.
ADVICE

Choose Who You’re Building For

  • Decide which kind of hit you want and build for that audience intentionally.
  • Design for whales, occasional buyers, or culturally synchronized groups based on that choice.
ANECDOTE

Broadway Depends On Repeat Viewers

  • Broadway discovered tourists and repeat theatergoers both matter, but whales sustain the business.
  • Shows like Wicked rely on fans who see the play many times to stay viable.
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