Consumer VC Yanni Hufnagel (Lemon Perfect) - Why He Left Basketball To Founding a Lemon Water Company, Getting Beyoncé to Invest, and How He Scaled Distribution Nationally
Thank you CJ Fowler for the introduction to our guest today, Yanni Hufnagel, Founder & CEO of Lemon Perfect. Lemon Perfect is a super-refreshing, full-flavored, hydrating lemon water with no sugar, artificial flavors, or sweeteners.
Some of the questions I ask Yanni:
- Why did you become a coach?
- Why did you leave college basketball to found Lemon Perfect? What was the insight that led you?
- How did you think about the hydration category?
- What was your first steps when you started Lemon Perfect?
- How did you think about testing?
- Curious as to how their omnichannel strategy started, evolved(lessons learned), and what next steps are
- How Beyonce drinking their product has helped them grow, did it help get into retailers?
- And more generally, his thoughts on working and taking money from celebrities.
- How did you get into retail?
- Moving forward what will be the best avenues to pursue for sampling ?
- What’s the biggest change from your role going from early stage to growth stage
- What was the most surprising part in CPG since you were an outsider?
- How has college basketball helped shape you?
- How did you approach raising capital? How big do you want to go?
- Why did you go to recycled plastic? How do you think about margins?
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