Coach Em Up Podcast

The Soul of Athletics with AUSTIN JOCHUM | Ep. 9

Apr 23, 2024
Austin Jochum, a strength and conditioning coach known for his 'Keep Chopping Wood' philosophy, dives into athletic development and coaching culture. He emphasizes the importance of firsthand experience in sports and advocates for a shift from pure metrics to skill acquisition. Austin discusses authenticity in coaching, encouraging trainers to engage with the sport physically. He critiques conventional mental toughness narratives and stresses the need for purposeful practice. Throughout, he shares insights on daily growth and building an open gym culture.
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ADVICE

Don’t Manufacture Authority, Become It

  • Build buy‑in by being someone worth buying into: live authentically instead of manufacturing authority.
  • Change your life to be the person athletes can respect rather than faking competence.
ANECDOTE

Escaping The Training Matrix

  • Austin defines “escaping the matrix” as creating systems but always testing them back in real life to avoid becoming seven steps removed.
  • He warns systems can calcify into fairy tales when never validated against actual sport demands.
ANECDOTE

All‑American Emptiness Revealed A False Idol

  • Austin recounts becoming an All‑American and feeling emptier than expected, which exposed false idols and led to nihilism.
  • That low forced a swing toward doing things for their own sake and living authentically.
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