Slate News What Next: TBD | Tech, power, and the future - Why OpenAI Bought a Talk Show
Apr 10, 2026
Mike Isaac, New York Times technology reporter known for covering big tech trends, breaks down OpenAI's surprise purchase of TBPN. He explores why Silicon Valley leaders cozy up to friendly outlets. He traces TBPN’s founder-focused tone, the shock waves across the industry, and what buying a talk show might signal about power, PR, and influence in tech.
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Acquisition As A Communications Strategy
- OpenAI bought TBPN as a strategic communications play to reshape public perception ahead of an IPO and to counter growing AI backlash.
- Mike Isaac explains the deal followed struggles with OpenAI's comms and rising public anxiety about job loss and data-center fears.
How TBPN Built Its Niche
- TBPN started as John Coogan and Jordy Hayes streaming three hours daily to a niche Silicon Valley audience.
- Isaac describes it as "SportsCenter for the LinkedIn crowd" with tongue-in-cheek stings and in-jokey tech humor that attracted CEOs.
Why CEOs Prefer Niche Tech Shows
- TBPN offered a pro-tech, insider-friendly audience that tech CEOs trust more than mainstream outlets.
- Mike Isaac says CEOs prefer shows run by people who've been in startups because interviews feel less cynical and yield friendlier coverage.