How to think (and create) like a TikToker

What’s broken in creator marketing – and how do we fix it?

In this episode, James is joined by Tim Mitchell, founder and CEO of DRPCRD, to talk about how its platform, CreatorOS, is taking the faff out of creator campaigns. From finding and briefing talent to automating contracts and collecting live performance data, Tim explains how DRPCRD is helping brands and creators work smarter – and faster.

They get into what makes a great TikTok, why creators obsess over watch time, the subtle tricks behind scroll-stopping videos and how AI is quietly reshaping pricing and production. If you’ve ever struggled to wrangle creator content (or understand what it should cost), this one’s for you.

10 Dark Arts of TikTok: https://www.creatoros.xyz/resources/creatoros-10-dark-arts-of-tiktok

Book Engage 2025: https://www.iabuk.com/events-training/engage-2025

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