High street and online fashion retailer H&M Group has big ambitions — to be a circular business, designing all its products for circularity by 2025 and to achieve net-zero by 2040. But how is it going to get there?

In this episode, Head of Sustainability, Leyla Ertur, explains how the company aims to design every product for circularity by working with its value chain to embed circular business models.

She also talks about her personal journey, and the circular economy legacy she would like to leave at H&M.

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Learn more about a circular design for fashion

Read H&M Group's circular strategy

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Designing products for circularity: H&M Group