493: Identifying Your Customer Journey to Make More Money with Mia Graves of Honey Bee Clay

Today we are talking to Emylee’s good friend, Mia Graves. She is another maker from a tiny town in Northern Alabama but she is now a Louisville transplant. She has a background in politics, philosophy, and economics but she has a maker-based business where she makes jewelry called Honey Bee Clay. She specializes in handmade and 3D printed clay cutters and, as a total side note, she also has a talking dog named Gus! But we are not talking about Gus today, we are talking about marketing strategies, and while Mia isn’t formally trained in marketing, she is really smart when it comes to this side of business. We are talking about how she uses the magic of call to actions anywhere and everywhere she can to direct her clients, customers, fans, and followers to go from one platform to another with the end goal of making her money. 

She shares all of her customers’ journeys and the different things she uses like Instagram, DMs, comments, TikTok, and email to get people to follow her and buy from her on a continued basis. We also talk about an exclusive Facebook group that she just recently started and her opinions on sellout launches and everything in between. Regardless of whether you have a physical, product-based business or not, the marketing strategies taught here today are going to help your business and give it a new life if you have hit a wall in your growth or engagement, so be sure to take notes during this one!

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