
The Podcast by KevinMD How Gen Z is reshaping health care through DIY approaches and digital tools
Oct 17, 2025
Amanda Heidemann, a family physician and senior clinical content consultant at Wolters Kluwer Health, shares insights on how Gen Z is reshaping healthcare. She highlights their reliance on TikTok and friends for health advice, often bypassing traditional sources. Amanda discusses the rise of telehealth and urgent care as essential to this generation's health decisions. She emphasizes the importance of providers adapting to these changes, utilizing AI tools, and building trust through patient education. Listeners will learn about the need for healthcare professionals to meet Gen Z where they are.
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Health Information Comes From Everywhere
- Gen Z sources health information everywhere, notably TikTok, friends, ChatGPT, and provider websites.
- Free, accessible platforms like TikTok drive much of their health-seeking behavior.
Influencer Product Caused Teen Rashes
- Amanda recalled a January spike in teenage skin rashes tied to an influencer-promoted anti-aging product.
- The incident showed social media product promotions can directly harm young patients.
Pull Up The TikTok And Discuss It
- Ask why the patient consulted that online source and review the content together to understand appeal and accuracy.
- Use the conversation to compare options and align recommendations with the patient's values.
