In this episode, we cover Influence - Robert Cialdini's seminal book on the 6 principles of persuasion. This book was so influencial on Charlie Munger that he even gave Cialdini shares of Berkshire's class A stock, worth hundreds of thousands of dollars today!

We discuss how the principles of reciprocation, commitment & consistency, social proof, liking, authority, and scarcity are used against us and beneficial to us in the business world. We also talk about how many of these principles can be useful in your personal lives, such as for setting goals you'll stick to and building meaningful relationships. We hope this episode will be both insightful and entertaining - enjoy!

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Influence: The Psychology of Persuasion - Robert Cialdini

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Recommendation of the Week: Online Catan

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The Web of Ideas: Influence (my notes on the book)

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Show Notes:

4:17 - Reciprocation

10:37 - Reject then retreat technique

14:06 - Commitment & Consistency

20:44 - Social Proof

28:27 - The Liking Principle

35:02 - Authority Bias

43:39 - Scarcity

EP72 Influence: The Psychology of Persuasion