The Carey Nieuwhof Leadership Podcast CNLP 193 | Clay Scroggins on How the Digital Disruption is Changing Everything For Churches and Businesses
9 snips
May 22, 2018 Clay Scroggins, lead pastor at North Point and author focused on online church and digital ministry. He explains why the internet disruption matters and how digital strategies can boost real-world engagement. Short, shareable content, new metrics like live-plus views, and small experiments are highlighted as ways churches and organizations adapt and grow.
AI Snips
Chapters
Books
Transcript
Episode notes
Measure Live Plus On Demand Views
- Count digital touches as seriously as physical ones by measuring live plus on-demand views.
- Clay suggests using live plus several days (TV-style Live+3/Live+7) so staff behaviors bend toward digital engagement too.
Design A Frictionless Click To Discipleship Pathway
- Build a clear engagement pathway from first click to discipleship outcomes (group, serve, give).
- Clay stresses start by defining what you measure, then design the steps and digital funnels to move people toward those outcomes.
Prefer YouTube For Better Viewer Data
- Use YouTube when possible because it supplies richer viewer analytics (location, watch time, demographics).
- Clay recommends choosing platforms that give actionable data to inform follow-up and counting.
