
Thoma Bravo's Behind the Deal Ellie Mae: The $3.7B Take-Private That Became an $11B Exit
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Feb 26, 2026 Holden Spaht, Managing Partner at Thoma Bravo who led the Ellie Mae investment and transformation, shares the story behind turning a $3.7B take-private into an $11B sale. He covers the hunt for the opportunity, rapid post-close operational overhaul, pricing and packaging shifts, M&A plays, and the rare reverse re-trade that bumped the deal value.
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Market Misread Pricing Beta As Structural Decline
- Ellie Mae's public decline was driven by mortgage-cycle beta, not deteriorating fundamentals.
- Orlando Bravo noted the firm's seat-plus-per-loan pricing amplified sensitivity to refinancing slowdowns, creating a mispriced buy opportunity.
Tell Founders The Exact Cost Cuts You Need
- Be explicit with founders about required margin improvement when underwriting a high-price software buyout.
- Orlando told CEO Jonathan Kor they needed roughly $100M of cost cuts to reach target cashflow and justified it with portfolio benchmarks.
Winning Model Built Over A Saturday At Orlando's House
- The final bid weekend played out at Orlando's house where the team reworked the model all night.
- Holden Spaht recalls the team sleeping little, digging into customer-level pricing and leaving fired up to win the deal.

