Chris Walker and Megan Bowen host this week's episode of Demand Gen Live. This episode covers some new topics in depth:

Strategy:

1. Why most companies don't create demand

2. How to use data to actually improve marketing performance

3. Just because it's inbound doesn't mean it's a good marketing strategy

4. It's' time to rethink what a website is for

Paid Social Deep Dive:

5. Copy in the creative is the #1 variable that determines whether or not your ad is successful

6. When to invest in a targeting tool like Metadata or Clearbit

7. Why creative is your secret weapon for maximizing smaller budgets

8. Why your lookalike audiences might be a trap 9. How to measure the success of a retargeting campaign

Register here for our recurring live event with Dave Gerhardt (CMO at Privy).

130 - Creative is Your Secret Weapon | DGL S2 x28