The Futur with Chris Do

209 - The 4 phases of Design Thinking — with Eric Moore

11 snips
Oct 5, 2022
In this engaging discussion, communication strategist Eric Moore, a master in blending design thinking with nonviolent communication, explores the four phases of design thinking. He dives into the importance of empathy maps and introduces the clever rose-thorn-bud concept. The conversation also highlights how design thinking can support single parents, emphasizing community connection and the complexities of family dynamics. Humor intertwined with practical design strategies makes this talk both enlightening and entertaining!
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INSIGHT

Empathy in Design

  • Design thinking requires three types of empathy: cognitive, emotional, and compassionate.
  • Compassionate empathy motivates action, while others help connect to user experience.
ANECDOTE

Gnarls Barkley Video

  • Chris Do discusses creating Gnarls Barkley's "Crazy" music video. His team explored the meaning of "crazy" without personal experience with the condition.
ANECDOTE

Empathy Map for Single Parents

  • Deanna shares how single parents feel judged by society. She captures their feelings on an empathy map to better understand their needs.
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