As the May 1st college decision deadline looms, many families are struggling with the high-stakes debate of price versus prestige. In this episode of Don't Chuck It Up, veteran college counselor Chuck explores whether "big name" schools truly justify their heavy price tags, especially when considering that undergraduate rankings rarely dictate success in medical school or law school admissions. Chuck provides a roadmap for comparing financial aid packages, highlighting the importance of direct costs like tuition and room and board while warning against the "bumper sticker" mentality that leads to significant student debt. From the reality of changing majors to the benefits of students having "skin in the game" through campus jobs, this episode offers essential advice for finding a college that is an academic, social, and financial fit for the long haul.