How to Use Digital PR for SEO, with Harry Sanders

Are you a B2B founder struggling to get more organic traffic without breaking the bank on paid ads? You need a simple win, and our guest, Harry Sanders, is here to deliver one that directly addresses the future of online visibility. In a world increasingly dominated by AI search engines, the old rules of SEO are evolving. Forget chasing tiny technical tweaks—Harry, the founder of global SEO agency Studio Hawk, reveals why focusing on digital PR and acquiring authoritative links is the ultimate game-changer for growing your business today.

We're diving into how to leverage data-led stories to position your brand as an authority, even if you’ve never done PR before.

Here’s what you’ll learn in this episode:

• Digital PR vs. Technical SEO: Why new brands should prioritize acquiring links in major publications over deep technical optimization.

• The AI Advantage: How links and even brand mentions become powerful signals to AI models like Google Gemini and Perplexity.

• The RAIDS Protocol: Harry’s creative, step-by-step process for generating compelling data-led stories that journalists want to cover.

• Tracking Impact: The tough reality of measuring SEO results with AI-driven traffic and why this strategy is a necessary competitive moat for your business.

Harry is the founder of Studio Hawk, one of the world's largest SEO agencies, bringing unparalleled expertise from scaling brands across three continents.

Make sure to go visit Harry at studiohawk.com.au.

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