OnTrack: The PCB Design Podcast

Why Hardware Startups Are Finally Investable Again

Feb 10, 2026
Benji Chia, a mechanical engineer focused on mechatronics and consumer electronics, and Mihir Shah, an electrical engineer with deep PCB fabrication and startup experience, dive into why hardware startups are investable again. They discuss PCB fabrication innovations, manufacturing automation, on-demand services, and standout companies reshaping hardware and hiring signals in the space.
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ADVICE

Write For One Reader And Go Deep

  • Write to a single curious, technical reader and go one level deeper than headlines.
  • Focus on first-principles, proprietary explanations rather than surface news to grow engaged readership.
ADVICE

Measure Engagement, Not Just Reach

  • Use open rates and attendance to judge niche content product-market fit.
  • Host in-person events to validate engagement and deepen community ties.
ADVICE

Combine Curation With Original Deep Dives

  • Curate links with taste and add original analysis to surface what's truly useful.
  • Combine short curated newsletters with longer 'first principles' deep articles for varied reader needs.
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