Consumer VC Wyatt Taubman (Vive Organic) - How he discovered immunity shots, the learning curves building a CPG brand and why they sold to Suja Juice
Our guest today is Wyatt Taubman, Founder of Vive Organic. Vive Organic is fresh pressed wellness shots from organic superfoods.
Some of the questions I ask Wyatt:
- What led to the founding of Vive Organic?
- How did you approach your supply chain?
- How did you envision the brand?
- How did you think about distribution channels?
- How did you think about product expansion
- How did you approach fundraising?
- Why did you sell to Suja?
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