The Science of Success

How To Build Habits That Stick with Charles Duhigg

Sep 30, 2021
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INSIGHT

The Subconscious Desire

  • "Memetic desire" is a mostly subconscious form of imitation, influencing our wants without our awareness.
  • While imitation helps us learn and innovate, adults often find it embarrassing, masking its true power.
INSIGHT

Desire as Gravity

  • Memetic desire functions like gravity, drawing us to people we perceive as having qualities we lack.
  • We imitate others, hoping to gain their perceived "being," often projecting qualities they don't possess.
ADVICE

Understanding Your Models

  • Reflect on your life and identify your past and present role models, both positive and negative, to understand your desires.
  • Create silence and space from "hustle culture" to analyze why you want what you want, breaking free from systems of desire.
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