Cortex 174: Marques Brownlee (MKBHD) – State of the Workflow
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Dec 12, 2025 
In this conversation, Marques Brownlee, a renowned tech reviewer and creator of the MKBHD YouTube channel, shares insights into his workflow. He discusses balancing his laptop and phone for productivity and the creative process behind scripted reviews. Marques reveals how he manages team dynamics and scaling content production, along with the importance of audience feedback. He addresses the impact of reviews on companies and reflects on his strategies for public engagement, making technology accessible and entertaining for millions.
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Centralize Creative Work In Notion + Docs
- Use Notion and Google Docs as the creative collaboration backbone and store scripts, project steps, and logistics there.
- Assign a single owner to maintain templates and structure so the system remains usable and consistent.
Hire A Production Coordinator
- Appoint a head of production or coordinator to maintain a bird's-eye view of projects and crew availability.
- Use that role to schedule shoots, assign people, and prevent ad-hoc conflicts from stalling production.
Publish Fast Impressions, Then Full Reviews
- Publish quick first impressions at embargo to serve immediate audience demand, then follow with a fuller review later.
- Use a two-step approach to balance timeliness with depth when you lack pre-briefing time.