Making It with Jon Davids

193 - Here's How I Built a Coffee Chain from Scratch | Gregory Zamfotis

May 30, 2025
Gregory Zamfotis, founder of Gregory's Coffee, shares his inspiring journey from law school to pioneering a coffee chain with over 50 locations. He reveals the secrets behind standing out in a market dominated by Starbucks and Dunkin'. Learn how he tackled the challenges of expansion and team trust while cultivating a unique brand culture. Gregory also discusses the impact of e-commerce and pandemic adaptations, highlighting the balance of quality and operational excellence that fueled his success.
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ADVICE

Prioritize Efficient Workflows

  • Quickly adapt your workflow and train your team to serve customers efficiently while maintaining quality.
  • Streamline operations to handle fast-paced customer traffic and meet time standards.
INSIGHT

Speed Drives Innovation

  • Fast idea-to-market turnaround can be a competitive advantage in the coffee business.
  • Being able to test and implement concepts in days fuels innovation and customer excitement.
ADVICE

Calculate Unit Economics Precisely

  • Calculate fixed costs, labor, and cost of goods to determine daily sales targets for profitability.
  • Use average customer spend and daily traffic goals to ensure covering rent and overhead.
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